• Jessica

Facebook - Back to basics

Facebook can be a minefield with a lot of advice floating around the Internet, and when all put together, it can be overwhelming. Remember, there’s no right or wrong approach, but make sure you know why you’re sharing what you’re sharing.

Let’s keep it simple

Think about what type of content you want to put on your page, try and keep it as on brand as possible. Don’t bombard people with content or be too sparse with your posts. Aim to post 2-3 times a week and stay consistent then you can build from there.

All of your posts should be trying to achieve at least of one of the following:

  • Inform

  • Educate

  • Engage

  • Entertain

Here’s a suggestion for the types of content you can introduce on your page:

  • Videos & pictures and highlighting your products and services.

  • Include your Unique Selling Point (USP) in posts – what makes your business special? Find it and shout about it!

  • Important business information

  • Reviews and feedback from customers

  • Competitions

  • Behind the scenes videos and pictures – keep the quality high!

  • Start conversations or ask open questions

When you post make sure you’re provoking an action, think about what you want to achieve from the Facebook post. For example, do you want to viewer to visit your website? Like the post? Get in touch with you? The aim of the post can be whatever you want it to be, just make it clear to the reader.

Remember, social media isn’t a one-way street. You also have to participate and give back to your network by engaging with them.

Want to understand more about what you should be posting? Get in touch with me to see how I can help.

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